Giaccone Storytellers Scope of Service

• 25+ years of experience, specializing in retail
• Increasing qualified buying traffic, using a combination of creative, attention-getting print, radio and TV ads with well-placed, efficiently-purchased media
• Assistance in tracking sales through zip code analysis to monitor performance and uncover areas of weakness
• Local media buying clout; negotiating lowest possible rates and additional client bonuses while leveraging our longstanding relationships with all local media
• Maximize coop dollars (and possibly increase them)
• Reliability, accessibility, responsiveness and accuracy

SPECIFIC SERVICES COVERED BY FEE

General

• All meetings, phone calls, copies, faxes, etc.
• Monthly/Quarterly/Annual budgeting and accounting reports

Radio & Television

• Creative concept development, scriptwriting, casting, direction and audio/video editing supervision

Newspaper & Magazines

• Creative concept development and copywriting

For All Media

• Rate negotiations, placement, trafficking, monitoring performance
• Reviewing/correcting/approving media invoices for payment
• Preparing and submitting coop advertising for approval and payment

Not Included

• Graphic design & print production
• Out-of-pocket radio and TV voiceover/acting talent, radio and TV production/editing, photography (studio, location, stock) and printing, billed at cost
• Direct mail/collateral/web design and production (estimated and produced on a project basis)